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able market size, market segmentation, market research, and he will say, ‘you know, not everything yields to analysis.’ And I’ll say ‘no, not everything does, but most things do,’ ” she said.
For the most part, today’s onstage discussion was a pitch for why Quibi will work and why it needs to exist — with Katzenberg touting its promise as an app that will benefit from 5G mobile networks as well as the cord-cutting behavior among younger millennials, who are no longer interested in traditional pay TV.
Both execs also stressed that Quibi was not a Netflix or YouTube competitor — despite angling for the same share of consumers’ mobile minutes and a set amount of downtime not spent on social media and mobile gaming, for example. They instead believe Quibi will be additive, and other services — like Netflix and Disney+ — can still win, even as Quibi wins.
Katzenberg said that Quibi aims to grab 20 minutes of the 70 minutes per day people spend watching short-form video, but doesn’t believe it will necessarily come at the expense of YouTube or others.
“Six years ago it was six minutes. A year and a half ago, it was 40 minutes. And today it’s 70 minutes,” he said, illustrating mobile video’s rise. “People love being able to watch great short-form content on the go.”
“What we know is that our users are watching a lot of video on mobile. They’re excited about the opportunity to see something differentiated. But honestly, we’re using a lot of judgment, and we’ll know whether it works when it launches,” Whitman added.
Quibi will publish more than 100 pieces of content every week, meaning it’s going to be making 5,300-5,400 pieces of content per year, Katzenberg said. He also mentioned a few others examples of programming, including a daily round-up of the best of late night TV, and spoke more vaguely of the potential for a show that delivered music news, the way that MTV’s Kurt Loder once did.
The streaming service is launching in April 2020, Katzenberg also confirmed today, putting a more definitive time stamp on the launch time frame beyond “early 2020” or “spring.”
TechCrunch’s Matt Burns reports that HP CEO Meg Whitman stated in a recent interview, “Apple does a great job. We need to improve our game and our products to take over the leadership position. Apple could go past HP in 2012.”
“Yes. I think it’s possible if you integrate tablets,” said HP’s CEO, Meg Whitman in response to a question from French newspaper Le Figaro concerning Apple’s possible takeover as the world’s top PC maker. “Apple does a great job. We need to improve our game and our products to take over the leadership position. Apple could go past HP in 2012. We will try to become the champion in 2013. It takes time for the products on which I have come to influence the market.”
Whitman’s candid response echos a current debate: Should tablets, such as the iPad, be considered personal computers? If so, then Apple is on track to replace HP as the top PC maker. This comes after British research firm Canalys decided to include tablets in their analysis, basically crowning Apple as top dog. While Meg doesn’t dispute this technicality in the interview, she basically concedes all of 2012 and states to wait until 2013 for HP’s return to glory. After all, she says, that’s when the products she influenced would hit the market.
Well, I guess you have to have confidence in yourself if you’re the leader.
Whitman also talked about the future of webOS. She said a decision would be made in the next two weeks. A decision 600 employees currently “in limbo” anxiously await. Whitman did say HP needs two operating sytems, but hinted that Android could replace webOS.
The next few years will be interesting ones. Will Whitman be able to save HP’s sinking ship, or will the band be playing “Nearer my God to Thee” as the giant behemoth sinks slowly into the waves? Only time will tell.