Here is the testimonial of Alessandra Hart who co-founded BEAF:

“A small group of our friends decided to create the Berkeley Experimental Arts Foundation and we rented a space on College Avenue in Berkeley which we made into a theater, calling it Open Theater & Gallery. Pop Art was just coming in, Andy Warhol was experimenting with it on the East Coast. We opened with a pop art exhibit and a theater piece my husband, Roland Jacopetti, wrote.”

The Loading Zone played at the event these artists and filmmakers put on at the Open Theatre. Here is the missing link between artists and Psychedelic Music that was an intended to be a sideshow to a multimedia happening aimed at expanding your mind, with, or without LSD. We are talking about ART, that would soon be pushed aside, put on the back-burner while The People got it, that they were Art…