“The power of beauty. The beauty of power.” Lexus
For four days now I have been composing the end of my book ‘Capturing Beauty’. Its is a very, very beautiful ending that I keep composing everywhere I go, even after I am susposed to have taken a break.
I find myself wiping the tears from my eyes while handing the clerk my Safeway red card. I love to play golf, but, what’s the purpose? I’ve forgotten!
“Here’s your card back Mr. Presco!”
“That’s O.K. You keep it. I just purchased my last supper, and after I consume it – I’m done!”
When I go fishing, I don’t bother to put a worm on the hook. When I go get gas, I only get a quarter of tank, because my world is coming to an end again, like it did when I lost her, the most beautiful and sexy girl in the world.
Two hours ago, I caught myself crying – just because I am not going to see her ever again – again! You could say I am Love Sick, but, it goes deeper than this.
Take for instance this Mazda commercial I saw for the first time twenty minutes ago. I think some Ad Man is stealing my material off this blog. He compares the making of a Mazda with the history of the bikini – and the beautiful MODELS that wear them. What is the subliminal message here?
“Hey old timer! You’ve been on the planet for five decades or more. Have you managed to snag yourself a beautiful – MODEL – even in a knock-off bikini? Do you think this is about to happen – any time soon? Hey, don’t give up. Stop your crying. It’s not too late. You can still be a Big Winner – IF – you buy yourself a new MODEL Mazda. Traditionally, it’s the next best thing……the best – MODEL – money can buy!”
You see, I’m crying from that special male ego place, where you know without a doubt you are losing the best thing, ever, and there is no second best, no third best, nor fourth! That’s it for you. You reached the zenith of male existence. Not even the Italians got a car made just for you! You got yours, what every man dreams of getting! And, that’s that! You shot your wad!
And now….the lights are being turned off, and the curtains are closing. Your big beautiful trophy, is being yanked from your hands. In its place you get this plaque to put on your tombstone;
“I AM THE WORLD’S BIGGEST LOSER”
So, how in the world did I get Rena in an art gallery promoting the work of dead artists, when she could have been selling Corvettes – in a bikini?
You see, there are millions of males all over the planet who are driving a new car after fooling themselves, or, being fooled into believing, they own a worthy consolation prize.
NOT!
Now, if you’ll excuse me, I have to go water my flowers with no water in my watering can, because, I am just going through the motions. How long have I been doing that? My friends who don’t come around no more, told me I had a Green Thumb! What happened to me – and my plants?
Rianne Ten Haken is a eight compared to Rena who had perfect proportions.
Be careful what you wish for.
Jon Presco
When you think about it it’s really a simple question, “Do supermodels in bikinis sell supercars?”
Lexus certainly thinks so because they made the commercial below for their L-FA supercar.
Dutch supermodel Rianne Ten Hakenfrom Sports Illustrated Swimsuit Issue fame and sporting a bright yellow bikini, is the half naked target as Rhys Millen, of race car driving fame” drifts the bright yellow 552-HP, V10 Japanese LF-A supercar around Haken.
Perhaps the best moment of the video “making of video” below is when the director yells at the supermodel, “Do not be afraid of the car!”
She replies, “Thanks God I didn’t really see how close it got to me.”
We hope that she was referring to the LF-A.
Anyway check out the video for yourself. And BTW, yes we also believe that supermodels sell supercars.
Why? We published this video after all.



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